If a certain object of use is bought in a shop, by the time you leave the shop, it is worth considerably less than what was paid for it, and after a few years of use, its worth is only a fraction of the price paid. With worth is meant here the amount of money that such an object of use fetches when sold again, so the market value, for instance in a recycling shop or at a carboot sale. Furthermore there are users value, sentimental value and collectors value. The users value determines the market value for a great deal, but something can still be very usable but nevertheless not in demand anymore because in the meantime something has come onto the market that is much better usable, for instance in the field of computers, where developments go fast, and constantly something better is for sale.

On the other hand an object of use, caught up by technical science, but still (slightly) usable (or not), can nevertheless have a collectors value, like for example a television set from the fifties.

We talk of sentimental value when the owner of a certain object associates that object with certain happy events, for instance from his childhood. Such an object then is a souvenir, a momento (and not some trashy object from a souvenir shop, on holiday), and its value can not be expressed in money.

Where does the APPELSPADE fit in ?

• Users value : because the APPELSPADE is very users friendly, is manufacured very professionally, out of very durable material, the users value is high, and stays that way for many years.
• Sentimental value : because the APPELSPADE has been in the spotlight several times, on TV for instance, some one who has seen the spade in a TV-program, can have nice memories about that program. Also some one can own a magazine with a picture of the spade in it. To own the APPELSPADE itself is then extra nice.
• Collectors value : because the APPELSPADE now on offer is from the first edition of a completely new type of object of use, because it is of high quality, and nice looking material, very streamlined of shape and also because only a hundred are manufactured, it is very likely that collectors of modern design within ten years from now are prepared to pay a price for a spade of this edition that will exceed the purchasing price of 99 euro by far. Such collectors like to have objects in unused condition. So if you buy two spades now, and put one in the attic, in a number of years you can sell the one from the attic to a collector for such a price that eventually you'll have both spades for free, and probably still have some money left ! It's not for nothing that an APPELSPADE is in an Amsterdam gallery ! (K.I.S., Paleisstraat 107)